Evolve Biologix Mobile App

Health Empowerment Through Accessible Design

My Role
Lead UX & UI Designer

Team
Steve C. / CEO
Fuad K. / CFO
Tanya R / Head of Product
Richard J / iOS Developer
Sima V. / Lead Data Scientist

Timeline & Status
End to end 12 months/Beta launch in January 2019

Overview
Set out to develop a revolutionary health app alongside a team of data scientists and software engineers. By leveraging real-time data from a heart rate monitor the app provides personalized insights into health and stress management with built-in features to support breathing, reflective journaling, mindful meditation, and more.

Tools Used

Project Goal

Design the future of health technology with a revolutionary app that puts the power of healthcare data directly into users' the hands.

Built-in features to support wellness practices & healthy habits

  • Guided meditation

  • Breathing exercises

  • Journaling

Empowering health management with real-time data & personalized insights

  • Real-time stress notifications

  • Daily, weekly, monthly performance reports

  • Intuitive analytics & accessible data for the everyday user

Introduced networking feature to build community & reinforce habits

  1. Set fitness challenges with friends

  2. Grow networks based on location & matched goals

  3. Create engagement through community

Discovery & Research

Find the best health technology products out there. Research it. Learn from it. Then design something even better.

Secondary Research / Market Analysis

As the health technology field became more popular with fitbits and Apple watches, Evolve Biologix had to rely heavily on market analysis to analyze what current features on available apps were effective and where Evolve could offer a better product. 

Persona Development & Empathy Maps / Defining the Target Audience

To bridge the gap between the end-user needs and business goals, journey mapping & persona development workshops were used which helped define a clear target audience and the potential impact on real users.

Final Product

Know your users inside out. Anticipate their needs, and design for tomorrow. Innovate solutions they didn't even know they needed.

With a user-centered approach firmly in place throughout the organization, the remaining pieces of a successful MVP seamlessly fell into place. With a defined target audience to shape an effective brand identity we transitioned into market research and ideation. After establishing short term and long-term goals to inform our product roadmap we dove into app development, continuously refining and enhancing the user experience based on ongoing user testing and beta-user data.